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The
Chatham News
The
Chatham Record
Published every Thursday
The Chatham News
303 West Raleigh Street
P.O. Box 290
Siler City, NC 27344
(919) 663-3232 FAX (919) 663-4042
The Chatham Record
19 Hillsboro Street
P.O. Box 459
Pittsboro, NC 27312
(919) 542-3013 FAX (919) 542-2590
Table of Contents
1. Personnel
2. Commissions & Payment Terms
3. General Rate Policy
4. Advertising Rates
5. Color Rates
6. Special Services
7. ROP Depth Requirements
8. Electronic Ad Submissions
9. Copy Regulations
10. Closing Dates
11. Mechanical Measurements
12. Classified Rates
13. Services Directory
14. Circulation
1. Personnel
Alan D.
Resch,
Editor/Publisher
2. Commissions & Terms of Payment
a. Retail rates are
non-commissionable.
Attention Advertising Agencies:
our rates our non-commissionable.
We do not offer repeat discounts, contracts, quick pay discounts, cash
discounts or pre-pay discounts.
b. Advertising is payable at the
time of purchase unless the advertiser or his agency has credit with paper,
or until credit is established.
c. Political and "Going Out of
Business" advertising is accepted only with payment in advance.
d. Account Terms --- Net 15 day.
3. General Rate Policy
a. Rate Revisions: Publisher
reserves the right to revise rates at any time on at least 30 days notice.
4. Advertising Rates
The Chatham News
and The Chatham Record are published on Thursday, and are paid
circulation broadsheet newspapers. ROP advertisements run in both papers at
one cost. Rates Effective January 1, 2008. Rates follow:
a.
Open Net Rate
$6.50 per column inch
b. Page Breakdown Pricing
• Full Page
(6 col. x 21 ¼ $838.50
•
3/4 Page (4 col. x 21 ¼ in.)
$559
•
1/2 Page - Vertical or Horizontal
(3 col. x 21 ¼ in.) or
(6 col. x 10 3/4 in.)
$419.25
• 1/4 Page (3 col. x 10 3/4 in.)
$209.63
Pre-Printed Insert Rates
The Chatham News and The Chatham
Record offer low-cost delivery of pre printed material to most Chatham
County homes.
All inserts sized 6 standard/12 tab pages are billed
at a
flat rate of $550.00 regardless of
the number of preprints.
Inserts larger than 6
standard pages are billed at a
flat rate of $575.00
Inserts may be placed in
both
The Chatham News / The Chatham Record for these rates.
CirculationTotal..............9200
The Chatham News......6100
The Chatham Record......3100
Please Note We Do Not Bill C.P.M Only Flat Rate
Ship all
pre-prints to:
The Chatham
News
303 West Raleigh Street
Siler City, NC 27344
Receiving Hours:
8 a.m. to 5 p.m. Monday-Thursday
8 a.m. till noon on Friday
*** Pre-prints
must be received and
scheduled at least
7 business days prior to publication date.
Wednesday prior to the publishing date
5. Color Rates - Not Available
Only Available with prior arrangements with the management.
Color only available on special sections.
6. Special Services
a. Proofs are available on all
display ads, either by email, fax, mail or in our office. Proofs will be delivered
(locally) if requested for 1/4 page ads or larger. Approval of proofs with
any errors will be the responsibility of the client.
c. Tear sheets will be provided if
requested for all display ads.
d. Advertising layout service
provided to advertisers.
e. Clip art services, including cuts
and illustrations, are available for ads at no charge to advertiser.
f. Included in our reasonable rates
is personal attention to your advertising needs, including advice and
consultation about your advertising program. Feel free to call on us for
help.
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7. R.O.P. Depth Requirements
Standard Page: Minimum display ad is
1 column inch x 2 inches. Advertisements over 19 inches will be billed full
column depth of 21 1/4
inches.
* A 2 column ad must be a minimum of
2 inches in height, 3 column ads must be at least 3 inches in height, etc.
8. Electronic Ad Submissions
If an ad is submitted electronically,
it must be on a disk or CD that is PC compatible.
We work with the following programs:
• InDesign CS2 • Photoshop CS2 • Word
• Acrobat
4.0
Files accepted in the following
forms:
PDF (preferred), JPEG or TIFF
(We do not have Quark , Publisher, Power Point, Excel
or Mac computers.)
9. Copy Regulations
a. All advertising copy is subject to
acceptance by the Publisher, who reserves the right to revise, edit or
refuse any or all copy.
b. Political advertising: All
political ads must bear the legend "Paid for by (committee or individual)"
within the ad.
c. We reserve the right to insert the
word "advertisement: in all ads, especially "all copy" ads which may be
mistaken for news articles.
d. We want your ad to be accurate and
correct, and normally there will be no errors. However, should there be an
error and it is our fault, we will give you a correction letter and a
discount which is deemed appropriate by the management for the space
occupied by the incorrect copy. However, we must be notified in time to
correct the advertisement before the second insertion. Credit is allowable
for the first insertion only. In the event of error or omission we will,
upon request, furnish a letter stating the correction, but will not assume
any liability for any difference if goods are sold at the incorrect price
nor is the advertiser required to sell the product or service for the
incorrect price. The Chatham News Publishing Co., Inc. will not be held
liable for any loss due to omission of advertising material.
e. The advertiser agrees to indentify
and save harmless the publisher against any and all loss, damage, cost and
expense which the publisher may incur or become liable for by reason of any
and all claims or actions for libel, violation of right of privacy,
plagiarism, copyright infringement, and any and all other claims in
connection with advertising matter published pursuant to the terms and
provisions of the contract, including without limitation the expense and
cost of defending any and all such claims and actions.
f. Due to production limitations we do not
guarantee positions, nor is advertising accepted for publication subject to
position. Failure to comply with a position request will not result in a
"make good" or refund.
10. Closing Times (Deadlines)
Monday 5:00 PM
•Society
Ads (including birthdays, anniversaries, memorials, etc.)
•
Real Estate Ads
•
CLASSIFIED DISPLAY ADS
Tuesday Noon
•
classified line ads
•
motor vehicle ads -
ad copy due Monday 5:00pm
•
All other Advertising Tuesday 3:00 PM
*** For proofs, multiple pages, double trucks, large
ads, or extensive layout work,
above deadlines advance 24 hours.
11. Mechanical
Measurements
a. Standard page size is 11.614"
wide x
21 1/4" deep, (6 columns x 21
1/4") or 129 column inches per page. Double Truck: 24 1/2" x 21 1/4" deep,
billed at 279 inches.
b. Printing method: Goss offset
press using photo composition, aluminum plates.
Slick proofs, black & white art
and photographs or halftone screens from 65 to 85 lines are preferred for
best reproduction.
c. Width of column is11 picas or
1.833". Columns to page is 6. Gutter measurement is 1 pica.
1 column 1.833" 11Picas
2 column 3.75" 22.5 Picas
3 column 5.748 34.5 Picas
4 column 7.677 46.5 Picas
5 column 9.646 58 Picas
6 column 11.614 70 Picas
12. Classified Rates
a. Display
Open Rate $6.50
Classified
section on 6 column format, same mechanical measurements as the rest of the
newspaper.
b. Legal Ads
(per column inch)
...............................................$10.00
Notice to
Creditors for Estates,(flat rate) $90.00
c. Classified
Line Rates:
• A cost of
$5.00 per insertion for 25 words or less. Additional words are 20¢ each.
• Non-business
classifieds must be paid in advance.
d. Additional
Services:
• "Keyed or
Blind" Ads that are mailed to our post office box cost an additional $5.00.
No information will be given from this office as to the identity of persons
placing blind ads.
13. Services Directory
Small Directory $15.00 week
Large Directory $20.00 week
These directory ads must run a
minimum of one month with no changes.
Measurements:
Small: 1.833" (wide) x 1 3/4"
Large: 3.75" (wide) x 1 3/4"
14. Circulation
The Chatham News and The
Chatham Record are published weekly, by The Chatham News Publishing Co.,
Inc. at 303 West Raleigh Street, Siler City, NC 27344.
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