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The
Chatham News
The
Chatham Record
Published every Thursday
The Chatham News
303 West Raleigh Street
P.O. Box 290
Siler City, NC 27344
(919) 663-3232 FAX (919) 663-4042
The Chatham Record
19 Hillsboro Street
P.O. Box 459
Pittsboro, NC 27312
(919) 542-3013 FAX (919) 542-2590
Table of Contents
1. Personnel
2. Commissions & Payment Terms
3. General Rate Policy
4. Advertising Rates
5. Color Rates
6. Special Services
7. ROP Depth Requirements
8. Electronic Ad Submissions
9. Copy Regulations
10. Closing Dates
11. Mechanical Measurements
12. Classified Rates
13. Services Directory
14. Wedding & Engagment
15. Circulation
1. Personnel
Alan D. Resch ,
Editor/Publisher
Randall Rigsbee, Managing
Editor Deirdre Brown, Advertising Director
2. Commissions & Terms of Payment
a. Retail rates are
non-commissionable. Attention Advertising Agencies: our rates our
non-commissionable. We do not offer contracts, repeat discounts, quick pay
discounts, cash discounts or pre-pay discounts.
b. Advertising is payable at the
time of purchase unless the advertiser or his agency has credit with paper,
or until credit is established. Payment in advance is required for all new
advertisers until credit is established by check , cash or money order.
We do not have a credit card machine, no credit cards accepted.
c. "Going Out of Business"
advertising is accepted only with payment in advance.
d. Payment in advance (by check
only) is required for all political ads.
e. Account Terms --- Net 15 days.
3. General Rate Policy
a. Rate Revisions: Publisher
reserves the right to revise rates at any time on at least 30 days notice.
4. Advertising Rates
The Chatham News and The Chatham
Record are published on Thursday, and are paid circulation broadsheet
newspapers. ROP advertisements run in both papers at one cost. Rates
Effective January 1, 2011. Rates follow:
ROP
a. Open Net Rate . . . $6.50
per column inch
b. Page Breakdown Pricing
Full Page (6 col. x 21 Ό
in.) $838.50
3/4 Page (4 col. x 21 Ό
in.) $559
1/2 Page - Vertical or
Horizontal
(3 col. x 21 Ό in.) or
(6 col. x 10 3/4 in.) $419.25
1/4 Page (3 col. x 10 3/4
in.) $209.63
Pre-Printed Insert Rates
a. 6 pg. standard / 12 pg. tab
$550
b. Over 6 pg. standard / 12 pg. tab
$575
The Chatham News and The Chatham
Record offer low-cost delivery of pre printed material to most Chatham
County homes.
All inserts sized 6 standard/12 tab
pages are billed at a flat rate of $550.00 regardless of the number
of preprints. Inserts larger than 6 standard pages are billed at a flat rate
of $575.00. Inserts may be placed in both The Chatham News / The
Chatham Record for these rates. ZONING NOT AVAILABLE.
Circulation Total..............9000
The Chatham News.........6000
The Chatham Record.......3000
Please Note We Do Not Bill C.P.M
Only Flat Rate
Ship all pre-prints to:
The Chatham News
303 West Raleigh Street
Siler City, NC 27344
Receiving Hours:
8 a.m. to 5 p.m. Monday-Thursday
8 a.m. till noon on Friday
*** Pre-prints must be received and
scheduled at least 7 business days prior to publication date. Wednesday
prior to the publishing date.
Maximum insert size - 21" x 12"
(folded 10.5" x 12")
5. Color Rates - Not Available
Only available with prior
arrangements with the management. Color only available on occasional special
sections.
6. Special
Services
a. Proofs are available on all
display ads, either by email, fax, mail or in our office. Proofs will be
delivered (locally) if requested for 1/4 page ads or larger. Approval of
proofs with any errors will be the responsibility of the client.
b. Tear sheets will be provided if
requested for all display ads. Tears sheets provided only if ad cost is more
than $10.00 per week.
c. Advertising layout service
provided to advertisers.
d. Clip art services, including cuts
and illustrations, are available for ads at no charge to advertiser.
e. Included in our reasonable rates
is personal attention to your advertising needs, including advice and
consultation about your advertising program. Feel free to call on us for
help.
7. R.O.P. Depth Requirements
Standard Page: Minimum display ad
is 1 column inch x 2 inches. Advertisements over 19 inches will be billed
full column depth of 21 1/4 inches.
* A 2 column ad must be a minimum
of 2 inches in height, 3 column ads must be at least 3 inches in height,
etc.
8. Electronic Ad Submissions
If an ad is submitted
electronically, it must be on a CD or flash drive that is PC compatible.
We work with the following
programs:
InDesign CS2
Photoshop CS2
Word 2003
Acrobat 5.
Files accepted in the following
forms:
PDF (preferred), JPEG or TIFF.
We do not have Quark ,
Publisher,Power Point, Excel or Mac computers.
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9. Copy Regulations
a. All advertising copy is subject to acceptance by the Publisher, who
reserves the right to revise, edit or refuse any or all copy.
b. We reserve the right to insert the word "advertisement: in all ads,
especially "all copy" ads which may be mistaken for news articles.
c. We want your ad to be accurate and correct, and normally there will be
no errors. However, should there be an error and it is our fault, we will
give you a correction letter and a discount which is deemed appropriate by
the management for the space occupied by the incorrect copy. However, we
must be notified in time to correct the advertisement before the second
insertion. Credit is allowable for the first insertion only. In the event
of error or omission we will, upon request, furnish a letter stating the
correction, but will not assume any liability for any difference if goods
are sold at the incorrect price nor is the advertiser required to sell the
product or service for the incorrect price. The Chatham News Publishing
Co., Inc. will not be held liable for any loss due to omission of
advertising material.
d. The advertiser agrees to indemnify and save harmless the publisher
against any and all loss, damage, cost and expense which the publisher may
incur or become liable for by reason of any and all claims or actions for
libel, violation of right of privacy, plagiarism, copyright infringement,
and any and all other claims in connection with advertising matter
published pursuant to the terms and provisions of the contract, including
without limitation the expense and cost of defending any and all such
claims and actions.
e. Due to production limitations we do not guarantee positions, nor is
advertising accepted for publication subject to position. Failure to
comply with a position request will not result in a "make good" or refund.
f. POLITICAL AD POLICY All political ads must be placed in the
Siler City office located at 303 W. Raleigh St., Siler City, NC 27344. No
payment or placement will be accepted in the Pittsboro office, All ads
must be paid for at the time of placement or by Mondays at 5:00pm
in advance of publication. Political ads can not be placed on account,
payment by check only.
No ad is accepted for publication until paid. Including emailed ads. The
ad must be paid for by Monday at 5:00pm in the Siler City office. All ad
copy must be submitted by deadline Monday at 5:00pm.
All ads must abide by the state political advertising laws. In accordance
with the State Board of Elections:
All ads must include the statement: "Paid for by ______ ( Name of
candidate, candidate campaign committee, political party organization,
political action committee, referendum committee, individual or other
sponsor.)
An ad that opposes a particular candidate must disclose the candidate it
is intended to benefit and whether the ad is authorized or not authorized
by the candidate.
These disclosures must be at least 5% of the height of the printed space
and be at least 12 point in size no matter how small the ad is.
All political ads must be paid for by check along with written authority
for each expenditure from each candidate, treasurer or individual making
or authorizing expenditure. No cash, money orders or credit cards. R.O.P.
Rate $6.50 per column inch
10. Closing Times (Deadlines)
Monday 5:00 PM
Society Ads
Includes birthdays, anniversaries, memorials, etc.
CLASSIFIED DISPLAY ADS
Includes real estate, auctions, help
wanted
Tuesday 12:00 PM Noon
classified line ads
motor vehicle ads - ad copy due Monday 5:00pm
All other Advertising Tuesday 3:00 PM
**For proofs, multiple pages, double trucks, large ads, or extensive
layout work, above deadlines advance 24 hours.
11. Mechanical Measurements
a. Standard page size is 11.614" wide x
21 1/4" deep, (6 columns x 21 1/4") or 129 column inches per page. Double
Truck: 24 1/2" x 21 1/4" deep, billed at 279 inches.
b. Printing method: Goss offset press using photo composition, aluminum
plates.halftone screens from 65 to 85 lines are preferred for best
reproduction.
c. Width of column is 11 picas or 1.833". Columns to page is 6. Gutter
measurement is 1 pica.
1 column - 1.833" 11 Picas
2 column - 3.75" 22.5 Picas
3 column - 5.748"34.5 Picas
4 column - 7.677" 46.5 Picas
5 column - 9.646" 58 Picas
6 column - 11.614" 70 Picas
12. Classified Rates
a. Classified Display Open Rate $6.50
Classified section on 6 column format, same mechanical measurements as the
rest of the newspaper.
b. Legal Ads (per column inch)
....................................................$10.00
Notice to Creditors for Estates, (flat rate)
............................................... $90.00
c. Classified Line Rates:
A cost of $5.00 per insertion for 25 words or less. Additional
words are 20’ each.
Non-business classifieds must be paid in advance, unless an account is
established.
Additional Services:
"Keyed or Blind" Ads that are mailed to our post office box cost an
additional $5.00. No information will be given from this office as
to the identity of persons placing blind ads.
13. Services Directory
Small Directory $15.00 week
Large Directory $20.00 week
Measurements:
Small: 1.833" (wide) x 1 3/4"
Large: 3.75" (wide) x 1 3/4"
**These directory ads must run a minimum of 4 weeks with no changes.
14. Wedding & Engagement Services
Wedding & engagement announcements.
1 col. Bride Photograph $25.00
2 col. Bride/Groom Photograph $50.00
15. Circulation
The Chatham News and The Chatham Record are published weekly, by The
Chatham News Publishing Co., Inc. at 303 West Raleigh Street, Siler City,
NC 27344.
Total Paid Distribution : 8,880 --Total Circulation: 9,000
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